Duncan had over 35 years experience in the consumer healthcare industry having spent time with Ashe Laboratories, Revlon HealthCare, DAP Pharmaceuticals and Wellcome CHC in the UK, and from 1990 with Sterling Health and Roche Consumer Health in developing their consumer health businesses in Central & Eastern Europe. During that time Duncan lived and worked in Vienna, Warsaw and Geneva. In 2000 he established his own consultancy providing business development, portfolio alignment, product and technology acquisition and territory expansion advisory services to major CEE companies. More recently he has been working with a range of western companies in developing and implementing CEE market entry plans with them and in identifying and appointing distribution partners. Duncan has also trained as an executive coach and mentor.